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Jack Daniel at the 1904 St. Louis World's Fair


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#21 JimmyandJen

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Posted 02 February 2010 - 04:12 PM

Very cool history Mike. I have questions on the dates for you.

You have a letter "dated May 23, 1904"

It states that "Lem and Ophelia are in St. Louis now. They left last Tuesday"

That puts Lem and Ophelia at the fair in May.

The book states "Finally, one June morning in the summer of 1904, Jack broke the news to Lem: he was going to the World's Fair"

Lem would have to have been back from the fair for Jack to break the news to him that he was going? Perhaps Felix was going to meet Jack there?

One other date that I have a question on. Why was the gold medal not reported in the newspapers until the "December 8 edition of the Fayetteville Observer"?

#22 MikeandJack

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Posted 07 February 2010 - 03:45 AM

very interesting stuff Mike ;)/>

yes you can't believe everything you read, these books are made up of many facts but then pieced together and the blanks filled in with the authors own opinions :-//>

Is it possible that it was actually Lem who attended the fair instead of Jack ? Maybe it was Lem who send in the cases for the entry and not Mr Jack :-//> It's possible because we know that Lem was always a huge drive behind the success of the brand.


I agree with you Max about the authors own opinions. In the preface of the "Legacy" book, Ben A. Green states "The only imagination used in the book was to dream up a boy's life until he was about 10 years old. From then on, all facts are verified". I wonder who verified them?

I, personally, do not think Lem attended the Fair instead of Mr. Jack. Lem's brother, Tom, told the story for years about Jack attending the Fair. He tells of everyone in St. Louis talking about the "little man from Tennessee in the stove pipe hat". He even tells of everyone congratulating Mr. Jack at the Hotel where they stayed the night after the competition. Mr. Lem was a BIG man. I do not believe he could have been mistaken for Jack.

#23 MikeandJack

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Posted 07 February 2010 - 03:49 AM

This is a very interesting read, Mike! Thanks for that! The coolest thing would be some old photo´s of Jack himself getting the price at St. Louis. Weren´t any pictures taken?


As far as I know Olli, no pictures were taken in St. Louis at this competition. If someone could find pictures, it would be a GREAT historical find!! I hope someday to go to St. Louis and look through their archives.

#24 MikeandJack

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Posted 07 February 2010 - 03:53 AM

Perhaps in the book extracts the writers never had the proof as in your letter Mike that Jack went with others.

Perhaps the letter was discovered after all those books had been written and the books not reproduced with mention of the letter.

Perhaps they all attended the fair without Jack knowing and to surprise him when he won.


Your comment Ade could be right about everyone surprising Jack at the Fair. I would think someone would have told about, or documented it, if that was the case. I have never heard, or read about this happening. Still, an interesting comment.

#25 MikeandJack

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Posted 07 February 2010 - 03:54 AM

good read mike but the on ething i question is 4 days gone , seems very quick



I agree with you Jimmy. There is NO WAY all of this could have happened in 1904 in 4 days.

#26 MikeandJack

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Posted 07 February 2010 - 03:58 AM

Mike is this one of the letters you found in that old trunk you'd told me about.

Great find and does tend to imply just what your inferring.

Would like to see more if you have any..


Yes Jim, it is. I have several more letters and hope to post more historical threads from them soon. Lots of interesting things in the letters that tell us about the everyday life in Lynchburg, Tennessee in the early 1900's.

#27 MikeandJack

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Posted 07 February 2010 - 04:04 AM

Very cool history Mike. I have questions on the dates for you.

You have a letter "dated May 23, 1904"

It states that "Lem and Ophelia are in St. Louis now. They left last Tuesday"

That puts Lem and Ophelia at the fair in May.

The book states "Finally, one June morning in the summer of 1904, Jack broke the news to Lem: he was going to the World's Fair"

Lem would have to have been back from the fair for Jack to break the news to him that he was going? Perhaps Felix was going to meet Jack there?

One other date that I have a question on. Why was the gold medal not reported in the newspapers until the "December 8 edition of the Fayetteville Observer"?


I agree Jimmy. Obviously, the dates in these books were guessed. You can probably figure the time-line from the date on the letter.

Do not know why it was not reported in the paper until December 8. It may not have been a big deal back then. You have to remember, this was the times before Prohibition. Whiskey was on the verge of getting outlawed. Also, the news media was not what it is today.

Just my opinions.

#28 Ang07

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Posted 07 February 2010 - 01:30 PM

Just for any other information, I emailed a historian on the 1904 World's Fair..
Here was my question..

I just wanted to know through all of your research if anyone has any proof that Jack Daniel not only attended the fair, but was presented the Gold Medal for his whiskey in person.



Also is there a list of the prizes that were given for this catagory?


Here is his response...


Angee:



From our WF references, there’s not a lot of information about people at the Fair, unless they were dignitaries, VIPs, famous, etc.

Though famous today (and a gold medal winner), I don’t recall that there’s solid documentation about him coming to St. Louis.



See my webpages, at: http://webpages.char...1904wf/home.htm for more information about the Fair.

In particular, I have a page about medals and certificates (under memorabilia).

One fact that isn’t on my webpage, is that many of the awards (medals and certificates) were not determined until around the end of the Fair. The medals and certificates were usually sent to the winners, and most of them went out in 1904, I believe reading. So it’s pretty unlikely that of the 1000s of awards made, that it was awarded to Jack Daniel in person.



The JD Collectors page said he went to the Fair, here: http://www.jdcollect...904Fair.html#up



Hope this helps



Mike Truax

1904 WF Society


funny how we use each others information about stuff... ;D/> ;D/>

#29 JD No7

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Posted 07 February 2010 - 05:54 PM

good info - The fair opened on April 30th so that would be an early medal? but a lot of medals to award so who knows??

maybe resources below could give you:
How many categories for whiskey etc?
the date the whiskey medals were given?
any / details availalbe on whiskey awards and medals??

more info ~ ?
If you are seeking specific information about the Fair such as specifics on exhibits, exhibitors, award winners, and general
information may be obtained from the Missouri Historical Society. Their website is www.mohistory.org. and the
email address for their research library is library@mohistory.org

General Information and questions about the 1904 World's Fair Society : 1904wfs@charter.net
=- http://www.1904world...y.org/index.htm

#30 jazzman

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Posted 20 February 2010 - 01:36 PM

thats great reading Mike, thanks for posting the letter!

whered you find such a treasure?? i wanna go treasure hunting with you!!

#31 MikeandJack

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Posted 11 September 2010 - 09:59 PM

As most of you know, I have always been interested in the 1904 St. Louis World's Fair. It put Jack Daniel Whiskey on the international map.

I have a small section in my collection that contains some items from the World's Fair.

Here are some pictures.

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#32 MikeandJack

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Posted 11 September 2010 - 10:02 PM

A "quilted" souvenir plate from the Fair.

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#33 MikeandJack

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Posted 11 September 2010 - 10:03 PM

An early St. Louis Whiskey Distiller corkscrew.

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#34 MikeandJack

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Posted 11 September 2010 - 10:04 PM

The 1904 Gold Medal glass.

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#35 MikeandJack

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Posted 11 September 2010 - 10:05 PM

A tin World's Fair souvenir cuff link holder.

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#36 MikeandJack

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Posted 11 September 2010 - 10:06 PM

A leather World's Fair coin purse.

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#37 MikeandJack

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Posted 11 September 2010 - 10:09 PM

An original postcard of the Railroad Station where Mr. Jack arrived with his whiskey in St. Louis in 1904.

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#38 MikeandJack

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Posted 11 September 2010 - 10:11 PM

An original postcard of the Palace of Agriculture at the Fair. This is the building where Mr. Jack won the Gold Medal.

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#39 MikeandJack

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Posted 11 September 2010 - 10:14 PM

An original steryotype photograph of the actual building.

I know these items are not Jack Daniel items, but I still believe they are a part of Jack Daniel's history.

Hope everyone enjoyed.

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#40 squireno7

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Posted 11 September 2010 - 10:35 PM

great in depth history Mike. as always




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